Toby Tiger is the UK’s best and brightest organic childrenswear companies, founded by award-winning designer Zoe Mellor in 1998. Toby Tiger clothes are instantly recognisable from their rainbow bright colour palette, fun and friendly appliques and timeless designs that have been getting a big thumbs up from kids and parents for over 18 years!
Toby Tiger clothes are not for grownups, so Zoe designs everything with a child’s view in mind. That’s why you’ll find our signature bold colour palette throughout all our pieces, no matter the season. Clothes should be fun! Your little one will love our bright, happy designs they can enjoy year in year out – and this way you can still match your favourite old Toby Tiger pieces with our new ranges and everything still looks great. It’s much more sustainable and goes against the throwaway fashion ethos which is endemic today – we like to think our designs are classic and can be enjoyed much more than once!